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Empire Avenue Needs a Boost

When I joined Empire Avenue back in April 2011, the network was growing at an insane rate. Empire Avenue changed the way I use the internet and the way I interact on Social Media. From day one, I knew Empire Avenue was going to be something that would (at least for a while) be a huge asset to me. Because of Empire Avenue, this blog was formed. I had always liked blogging and doing podcasts, but once I joined Empire Avenue I suddenly had an audience, and I had more of a feeling that my work had value to it. I had no complaints about Empire Avenue from the beginning, everything felt just fine and dandy. However, during my first few months on Empire Avenue so many things happened that caused what used to be a service with a highly active, highly dedicated user base turn into something more along the lines of Facebook: still alive, but not exactly.

Bad Apples
No one can predict that a service is going to be victim to some bad users (trolls) but it happens. However, it’s how Empire Avenue dealt with these trolls (and in some cases people who simply took advantage of the exploits) that’s the problem. If you were on Empire Avenue back in early 2011, you remember that if you wanted to skyrocket your dividend offerings very easily all you had to do was get a Tumblr account and re-blog like crazy. You would end up with 50 blog posts and .2 higher dividends the next day (or more) which is outstanding. In reality, there’s no way anyone can write 50 good blog posts a day on their own. Empire Avenue realizes this, and so they changed their scoring system so that blog posts were no longer worth as much, and you could only have 20 blog posts a day count (to limit the trolls). This really screwed up the Empire Avenue scoring system.

Besides that, there was just a lot of drama that resulted from players doing unethical things and then everyone getting angry with them. This all made for a lot of anger between players and it started to not become fun anymore.

[X]Bar vs. Team Zen
Back about a year ago, there were two large Empire Avenue groups growing by the hundreds each day. I’m not sure what happened between these groups besides players who didn’t get along with one another, but one day the two groups decided to have a sort of clan war. They each created their own Empire Avenue accounts and whichever one got to 100e/share first would be declared winner. Isn’t Empire Avenue about engagement? I realize Empire Avenue allows brands on the site, but [X]Bar and Team Zen aren’t and never were legitimate brands. Stone me in the comment section if you disagree.

I’ve talked way too many times about how I feel missions killed a lot of activity on Empire Avenue. When missions were first launched, only certain people could start them. Missions allowed for people to ask other users to do something on Social Media for a certain amount of eaves. The problem is, the reward minimum was 500e so you ended up with mostly 500e rewards. People were too excited about the idea of free eaves to realize that the amount of eaves they were getting wasn’t equal to the amount of work they were doing to get those eaves.

Prices of Missions
Ever wondered why I don’t run any 10,000e missions? It’s because whatever reward you offer, you have to pay double. That means that a 10,000e mission with 50 rewards would cost 1 million eaves versus just half a million. Empire Avenue calls this a “reward fee.” Why they need to charge a reward fee beats me, but it really makes it hard to do a mission that people will go crazy for anymore.

Maybe it’s just me, but it sure seems like Empire Avenue is more of a ghost town. The groups and sites that used to be thriving are at times simply chugging along, and I’m hearing more and more of people leaving Empire Avenue (and they actually do, unlike on Facebook). How can they fix this problem? My first suggestion would be to do a complete revamp of the missions, and then fix the scoring system. Both of these need to be a lot more accurate, and a lot more fare. Empire Avenue is no longer my go-to place to find readers for my blog. Twitter and Triberr are, and that sucks because Empire Avenue used to be such a great network as well.

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About The Author

Paul Shirey is the founder of Paul Shirey Tech. Paul loves exploring and learning about the latest tech stories. When he isn't reporting the latest tech news and stories to you you will find him playing Minecraft and blowing himself up as much as possible.

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